Timeline
- Sep - Dec 2022
Project Context
- Creating a system or feature for a company in an effort to improve their infrastructure and product management fluidity.
- It is created for a UX Design class at Simon Fraser University
- Tools Used : Figma
My Role
- Interaction Design
- User Research
- Prototyping
THE PROBLEM
Customer Traffic & Uncertainties Causes Loss of Business
Upon interviewing a few employees and customers, and observing how the store operates, our groups' original design focus was to provide a system that makes the process easy and stress free to ensure great user experiences and interactions between the company and the customer. However upon further team analysis and brainstorming sessions, we reframed our goal into providing digital tools to help inform busy professionals so that they can overcome the uncertainties of selecting glasses. This is due to a few factors:
- Employees were aware that with limited staff, and having a busy business right in the middle of Robson St, they don't have time to attend to all of the customers at once, as the glasses shopping experience is very personal.
- Customers have lots of questions and concerns, and without correct guidance and extended waiting times, customers sometimes won't be able to make a decision and leave.
- The store has over a thousand frames and types of glasses to choose from, customers may feel overwhelmed by the amount of choices and leave as they're indecisive.
User Personas
Concepts
In an effort to mitigate some of these concerns the customers and the company faces, we had created a few concepts that hopefully could mitigate such issues.
EMPLOYEE INTERVIEW
Design Workshop
In a participatory design workshop, we asked an employee (Store Manager) to provide us with an insight into their day to day operations in detail, a brief brainstorming session in an effort to generate potential ideas, along with providing feedback for our User Personas' / Journeys, and some of our concepts that our group think could improve their business.
Major Insights
- During our workshop, we were able to learn which concept our participants preferred, and which concept was realistically feasible for the company.
- Participants also noted some possible challenges and concerns with each concept from both the customers’ and company’s perspectives.
- Customers usually only know what brand they want but not what style they want or what frames the brand offers.
- Prescription can prohibit certain frame styles a customer can wear.
- Lifestyle and habits can limit what style and frames a customer chooses.
THE SOLUTION
Using a simple filter system, the Digital Glasses Try-on narrows customers’ selections based on categories of style, brand, material, size and prescription. Additionally, the software can take 2D images of customers, allowing them to visualize what they look like with different frames on, or compare between the frame styles when images are placed side by side.
User Case Scenario
UX Design (By Me)
.jpg)
Conclusion & Reflection
This project was overall a great learning experience, as I got an opportunity to act as a job-for-hire designing company that allows us to work closely with our clients for a few months, they bring their challenges to us, and we attempt to brainstorm ideas, such as the Digital Classes Try On Experience, allow our clients to provide feedback, iterate on prototypes, and hopefully create an end product that relieves that issue.
During the research stage, one of the biggest challenges is to attempt to create a concept of a product based on the customers' feedback. It takes a great deal of deliberation, critical analysis based on clients needs, budgets and limitations, in addition to iterations with a group to get to an end-product that customers will be satisfied with. I would like to bring that experience with me in order to create even more meaningful and impactful products.
